Published Oct., 2024 - Kirstyn M. Yancy
Nextdoor, Angi, and the like are filled with curiosity – and not the fun kind.
Why you shouldn’t rely on directory sites when making purchasing decisions
Published Nov. 6, 2024 - Kirstyn M. Yancy
I've counseled countless small businesses on additional advertising and marketing methods. One question that has been brought up plenty of times - mostly by contractors - is "What's your thought(s) on Angi/HomeAdvisor/Thumbtack?"
Well, Sam, I'm glad you asked! For real though, I am always genuinely pleased when my clients ask my opinion.
My answer used to be "It seems to work if your pockets are deep enough." ...but the majority of small businesses can't afford $80 per lead without a guaranteed job. ($80 avg for Home Service call in Raleigh)
"It seems to work if your pockets are deep enough." used to be my answer. Now, the response is "Stay away."
This answer is directed to the consumer especially!
The "businesses" they have listed on their websites may not even be licensed to do the job! Angi, Thumbtack, HomeAdvisor, they're in it for one thing and one thing only: dolla dolla bills y'all.
CONTINUE READING
I've counseled countless small businesses on additional advertising and marketing methods. One question that has been brought up plenty of times - mostly by contractors - is "What's your thought(s) on Angi/HomeAdvisor/Thumbtack?"
Well, Sam, I'm glad you asked! For real though, I am always genuinely pleased when my clients ask my opinion.
My answer used to be "It seems to work if your pockets are deep enough." ...but the majority of small businesses can't afford $80 per lead without a guaranteed job. ($80 avg for Home Service call in Raleigh)
"It seems to work if your pockets are deep enough." used to be my answer. Now, the response is "Stay away."
This answer is directed to the consumer especially!
The "businesses" they have listed on their websites may not even be licensed to do the job! Angi, Thumbtack, HomeAdvisor, they're in it for one thing and one thing only: dolla dolla bills y'all.
CONTINUE READING
Published Oct. 24, 2024 - Kirstyn M. Yancy
When you start a project, it's just that - the start. Year over year, in order to get better at something, you should be adding effort to that something.
In a relationship, you have to work at it for it to stay healthy. To get fit, you'd start by first just getting up and going to the gym, then by eating healthier, then adding more reps. In this article, we discuss a healthy marketing campaign consists of not just ongoing work, but additional work. Nothing is meant to be complacent - especially your SEO efforts.
CONTINUE READING
When you start a project, it's just that - the start. Year over year, in order to get better at something, you should be adding effort to that something.
In a relationship, you have to work at it for it to stay healthy. To get fit, you'd start by first just getting up and going to the gym, then by eating healthier, then adding more reps. In this article, we discuss a healthy marketing campaign consists of not just ongoing work, but additional work. Nothing is meant to be complacent - especially your SEO efforts.
CONTINUE READING
Published Dec. 9, 2024 - Kirstyn M. Yancy
Alright y'all, it's the second week into December and I'm just now getting around to writing December's first blog. That's how quickly December is going. If December is going by this fast, imagine how quickly we'll be in 2025. It's time to get to drafting your business plan.
Were there several goals you wrote down in 2023 that didn't get accomplished this year? Are there milestones you want to hit, but don't know where to start?
2025 is right around the corner, and now is the perfect time to prepare for a successful year.
CONTINUE READING
Alright y'all, it's the second week into December and I'm just now getting around to writing December's first blog. That's how quickly December is going. If December is going by this fast, imagine how quickly we'll be in 2025. It's time to get to drafting your business plan.
Were there several goals you wrote down in 2023 that didn't get accomplished this year? Are there milestones you want to hit, but don't know where to start?
2025 is right around the corner, and now is the perfect time to prepare for a successful year.
CONTINUE READING
Contact Details:
(919) 553-9042
120 N. Tech Dr., Ste. 102
Clayton, NC 27520
Mon-Fri: 8:00am-5:00pm
After-hours appt's available at discretion of our team.
120 N. Tech Dr., Ste. 102
Clayton, NC 27520
Mon-Fri: 8:00am-5:00pm
After-hours appt's available at discretion of our team.