Winston-Salem Marketing Fun Facts
TMS Digital may be based in Clayton, but our Winston-Salem roots go all the way back to 1999 when we were helping brick and mortars and contractors expand their name recognition through the now near-dead print media. Local businesses in Winston-Salem, NC should trust TMS Digital with their digital presence in 2023 because we know small businesses - we are one!
Here are some reasons to invest in digital marketing for your Winston-Salem area business:
- A strong digital presence can help them attract more customers who are searching for local products or services online. According to a survey, 98% of consumers used the internet to find information about local businesses in 2022. Moreover, 76% of consumers look at online presence before physically visiting a business. Therefore, having a well-designed website, a positive online reputation, and a high ranking on search engines can increase the visibility and credibility of local businesses in Winston-Salem.
- A strong digital presence can also help them compete with larger businesses that may have more resources and marketing budgets. Local and organic searches together make up 69% of overall digital traffic, which means that local businesses can leverage their location and niche to target customers who are looking for specific solutions. Additionally, 42% of local searches involve clicks on the Google Map Pack, which is a feature that displays the top three local results on a map. Having a strong digital presence can help local businesses optimize their Google My Business profile and get featured on the Map Pack.
- A strong digital presence can also help them adapt to changing consumer behavior and preferences. Due to the COVID-19 pandemic, many consumers have shifted to online shopping and delivery options. Having a strong digital presence can help local businesses offer online ordering, payment, and delivery services to their customers, as well as provide updated information about their hours, safety measures, and promotions. Furthermore, having a strong digital presence can help local businesses engage with their customers through social media, email marketing, and online reviews.
- 62% of referrals will still conduct research before taking action on that company. If you've been working solely off referrals for the entirety of your business, you're missing 1/3 of your referrals by not having a strong digital presence.
- Winston Salem Businesses which utilize digital marketing stand to grow at 40% higher than those which don't.
- 70% of mobile searches lead to online action within one hour, meaning you need a responsive website and you need it yesterday!
- 93% of business purchase decisions start with online searches – this means they may not even call you if you don’t have a website!
- 6 of 10 users will leave a website if it is not mobile-friendly (responsive)