AI Websites: Just Don't.
So last month we wrote about what may happen when putting all your eggs in the AI basket as it pertains to your website’s security.
This month, we’ll address the AI fails that could occur in putting all your eggs in the AI website builder basket.
Like we said last month, sure AI can build you a website like that (snaps fingers), but if you’re not actually checking what it says – in every portion of the website – you’re making yourself vulnerable to so many fails; while ChatGPT, Claude, Gemini and the like, provide convincing and grammatically correct answers, it’s not smart. AI should be a tool in your toolbox, not the whole toolbox.
If a house was put together with just an Allen wrench, how good would you feel about settling in? Even IKEA furniture provides a couple wooden dowels/dowel pins – heck, sometimes they even provide that fancy $2 mallet. HA!
There is no shortage of the straight up FAILS we’ve seen from small business owners utilizing Airo and the like. There’s nothing more discouraging to your customers than to see the professionals present themselves unprofessionally – whether that means you’re based in Wilmington, North Carolina and showcasing a photo from the PNW coastline or a landscaper giving Bermuda grass tips in the Zoysia grass FAQ block.
Or, my favorite, the immense number of emojis / emoticons that AI churns out in its responses; it’s an immediate “tell me you used ChatGPT without telling me you used ChatGPT” signal.
It’s just like President Ronald Donald Raegan Jr. once said, "Mr. Clinton, tear down that firewall!"
Obviously, I know that’s all wrong, but that’s the point I’m making. Per some of ChatGPT’s biggest fails, Turkey ends in “e” not “y”.
Again, as stated last month, nothing beats the personal touch. People buy people, not products. Your consumers want to make a connection with you. That connection is first made with your website. What does your website say about you? Does it represent you? Does it tell the community you know what you’re talking about?
This month, we’ll address the AI fails that could occur in putting all your eggs in the AI website builder basket.
Like we said last month, sure AI can build you a website like that (snaps fingers), but if you’re not actually checking what it says – in every portion of the website – you’re making yourself vulnerable to so many fails; while ChatGPT, Claude, Gemini and the like, provide convincing and grammatically correct answers, it’s not smart. AI should be a tool in your toolbox, not the whole toolbox.
If a house was put together with just an Allen wrench, how good would you feel about settling in? Even IKEA furniture provides a couple wooden dowels/dowel pins – heck, sometimes they even provide that fancy $2 mallet. HA!
There is no shortage of the straight up FAILS we’ve seen from small business owners utilizing Airo and the like. There’s nothing more discouraging to your customers than to see the professionals present themselves unprofessionally – whether that means you’re based in Wilmington, North Carolina and showcasing a photo from the PNW coastline or a landscaper giving Bermuda grass tips in the Zoysia grass FAQ block.
Or, my favorite, the immense number of emojis / emoticons that AI churns out in its responses; it’s an immediate “tell me you used ChatGPT without telling me you used ChatGPT” signal.
It’s just like President Ronald Donald Raegan Jr. once said, "Mr. Clinton, tear down that firewall!"
Obviously, I know that’s all wrong, but that’s the point I’m making. Per some of ChatGPT’s biggest fails, Turkey ends in “e” not “y”.
Again, as stated last month, nothing beats the personal touch. People buy people, not products. Your consumers want to make a connection with you. That connection is first made with your website. What does your website say about you? Does it represent you? Does it tell the community you know what you’re talking about?